case study: Speed Car

category: Lotteries

"A car for a check-up" is a double-track lottery organized by a national group of a vehicle inspection station Speed Car. The aim of the action was to get the biggest list of numbers of present and potential Customers using the company’s services. Everyone who sent SMS could take part in the drawing of prizes in a given round and those who had the invoices confirming the use of the service were competing for a car.

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